If you have any plans for travel this summer and you’re a blogger, you have probably wondered just HOW you can travel on a shoestring budget. There are many ways to work with brands or hotel companies to get a fair media rate, and there are also tools you can use to save money while you travel. Not everyone will be free just because you’re a blogger, but there are ways to leverage your influence to save a few dollars. You can also use rewards programs or credit card miles to save even more. Keep reading to learn more about how to pitch for travel if you’re a blogger!
Know Your Niche. This might be stating the obvious, but when you are pitching a luxury hotel and you blog about frugal living, it doesn’t seem to be a good fit. In your media kit, it should state clearly what your niche is, the main topics you write about, your blog’s reach with analytics to back it up, and your social presence. When writing your pitch letter, state what your niche is and how that will benefit the travel company you want to work with.
Pitching Hotels. With major hotel chains like Hilton and Marriott, they have a press page on their website where you can directly email them. It usually takes about two to three weeks for them to then send that email to the property in the destination that you want to stay at. It can take up to two to three months to get a hotel secured this way. You can also contact the property directly by pitching the marketing or sales department if you are running out of time.
I actually was able to stay a weekend at a Westin last year without having to do too much work. In fact, they found me! Since I live in the area, it was a welcome retreat for a busy summer. Make sure that your about page is clear with your location, how long you have lived there and mention other places you might have lived, and state your family members and ages. I know that some brands are looking for families with particular age groups in mind. If you don’t feel comfortable sharing that personal information, you can use nicknames instead of their real names!
Most travel bloggers seem to have a better success rate when they pitch boutique or smaller chain hotels. Not all hotels will trade a night stay for a blog post, but they will offer you a media rate. Sometimes it’s a good deal and other times it isn’t much of a discount. It just depends on the property, the season, and how their room capacity looks.
Chamber of Commerces and State Travel Boards. Depending on the state, they could have a travel advertising budget for press. The first thing you want to do when pitching travel is to reach out to the Chamber of Commerce in the city you want to visit. They can tell you local hotels that work with bloggers and might offer tickets to attractions and excursions. These organizations can be the introduction to anything you may want to do while in their area. Some travel boards will also pick you up from the airport, secure your lodging, and be your tour guide!
While you’re traveling, it is important to be protected financially and earn points while you do! The Discover it Miles® card has no annual fee, you can fly any airline any time (just buy a ticket and use Miles to credit your statement), and you can earn 1.5x miles for every dollar spent on purchases. Discover it Miles card members can redeem miles at any amount for cash, or as a statement credit toward their travel purchases, including commercial airline tickets, hotel rooms, car rentals, commuter transportation and taxicabs.
As an introductory offer, Discover it Miles cardmembers will now receive double the amount of miles they’ve earned at the end of their first year – with no spending cap. That gives travelers using the Discover it Miles Card the opportunity to determine for themselves the amount of bonus miles they receive in that first year.
Click through the Discover website to explore rewards and learn more about the card. It’s the perfect complement to your next blogger travel trip! Perhaps the best advice when first starting out pitching for travel is to give yourself plenty of time, be flexible, and always say, “Thank you!”
Do you have any tips?
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